The New Website

Posted by Tom LarsenFeb 24, 2022 Design, Gratitude, Marketing, Sales 1 Comment

Not many would know that when I was in high school, my career goal was to be an architect designing commercial and residential buildings. As it turns out, although not designing buildings, I’ve been creating things that people use my entire life.

And now it’s a new website for my business – The Customer Point of View – developed after 3 years of client and prospect contacts working with their businesses and my lifetime of creating things.

Now that I’ve talked to business owners, I realize just how important my perspectives on defining the other person’s point of view in advance actually is. It seemed so obvious to me, but, it turns out, it’s not. I keep forgetting that I’ve been thinking this way my whole life.

This new website, my 3rd version, represents the dressed-up windows on the digital street at the front of my business. It’s my hope it provides enough info and trust that a passerby who looks at the windows AND SEES THEIR OWN REFLECTION and says “I think I want to meet this guy”. That’s where a conversation begins.

  • Here’s the thing, Tom, you are living your highschool dream of being an architect. You are not using steel I beams or sprice framing lumber, 12 or 2 story building, Skyscraper or Craftsman or concerned about details such as granite v. soapstone v. cement countertops. But you are creating an inhabitable space where people and their ideas of how to make a difference and what they offer the world live. As a website designer, it seems to me you are designing and constructing a work space / a dwelling. You are, traditional architect or not, taking into account, “What is the keystone of this business and website, is the business’s why a steel I beam or a spruce 2×4 and you place all those things into the website to make if have integrity, functionality, beauty, and style. Architect / website designer really same thing just using different buliding materials, but still housing hopes, dreams, effort, and successes. I have not seen your privious website design, but I like the layout of this one. A lot.

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