Not many would know that when I was in high school, my career goal was to be an architect designing commercial and residential buildings. As it turns out, although not designing buildings, I’ve been creating things that people use my entire life.
And now it’s a new website for my business – The Customer Point of View – developed after 3 years of client and prospect contacts working with their businesses and my lifetime of creating things.
Now that I’ve talked to business owners, I realize just how important my perspectives on defining the other person’s point of view in advance actually is. It seemed so obvious to me, but, it turns out, it’s not. I keep forgetting that I’ve been thinking this way my whole life.
This new website, my 3rd version, represents the dressed-up windows on the digital street at the front of my business. It’s my hope it provides enough info and trust that a passerby who looks at the windows AND SEES THEIR OWN REFLECTION and says “I think I want to meet this guy”. That’s where a conversation begins.