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Be relevant to the buyer

• by Tom Larsen | Aug 05, 2015 |
• Organization, Planning, Sales |

Every retailer fundamentally has 5 pillars to how they position themselves which in turn generates their traffic – Location, customers, product mix, service and price.

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Price, Service, Quality – Make price last not first

• by Tom Larsen | Dec 03, 2014 |
• Marketing, Planning, Product Development |

The internet makes it all too easy to sort by price and push decisions to be price based. I see purveyors of upmarket products continually shopping online for the “lowest price” and then being frustrated that some aspect of the “experience” goes badly.

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