Be relevant to the buyer

  • by Tom Larsen | Aug 05, 2015 |
  • Organization, Planning, Sales |

Every retailer fundamentally has 5 pillars to how they position themselves which in turn generates their traffic – Location, customers, product mix, service and price.


Price, Service, Quality – Make price last not first

  • by Tom Larsen | Dec 03, 2014 |
  • Marketing, Planning, Product Development |

The internet makes it all too easy to sort by price and push decisions to be price based. I see purveyors of upmarket products continually shopping online for the “lowest price” and then being frustrated that some aspect of the “experience” goes badly.