Archives

Your Brand’s top 5 Prospects – who are they?

• by Tom Larsen | Jun 03, 2015 |
• Planning, Sales |

If you can’t answer this question you are already in trouble: “Who are my top 5 prospects in every retail channel and what are we doing to get our product in their stores?”

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The Sales and Marketing 1-2-3 recipe

• by Tom Larsen | May 20, 2015 |
• Marketing, Organization, Planning, Sales |

So here I very loosely define the three areas that in my view are the bulk of discretionary spending for your consumer product business, not just two as in P&L terms;

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Founder as Presenter-OK: Founder as Salesperson-RISKY

• by Tom Larsen | Apr 29, 2015 |
• Planning, Sales |

By selling you ask questions. You want to learn how to serve this Customer, the retailer (not the consumer) to make money in the space.

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The Critical Importance of your Overall Sales Capability

• by Tom Larsen | Apr 15, 2015 |
• Organization, Planning, Sales |

There, I said it. Relationship networks. That’s the deal. Here’s why?

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2 Powerful Resources for Sales & Marketing

• by Tom Larsen | Dec 24, 2013 |
• Marketing, Planning |

For those of you who are pursuing a DIY selling model…………………For those of you who do your own marketing…………..

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