Archives

What is Quality?

• by Tom Larsen | Feb 26, 2020 |
• Design, Making Choices, Marketing, Product Development |

This means quality is rooted in the expectations of the person making the quality distinction. Think about that for a second amongst all the quality reports or online rating systems…

Read

Price, Service, Quality – Make price last not first

• by Tom Larsen | Dec 03, 2014 |
• Marketing, Planning, Product Development |

The internet makes it all too easy to sort by price and push decisions to be price based. I see purveyors of upmarket products continually shopping online for the “lowest price” and then being frustrated that some aspect of the “experience” goes badly.

Read