Buyer fatigue – How to avoid it in the initial meeting

  • by Tom Larsen | Jul 08, 2015 |
  • Marketing, Sales |

If I am a buyer, I am exclusively thinking about the connection between your presentation and what the consumer will see in the store when they look at the packaged product.

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3 Ways to Create Valuable Product Partnerships

  • by Tom Larsen | Oct 16, 2013 |
  • Marketing |

There are many products that sell nicely by themselves. It’s morning as the author writes this, so bacon comes to mind. Home sprinkler systems, chocolate bars and paper calendars are easily marketed as stand-alone products as well. Even if your product or service has the ability to soak up the limelight by itself, think about … Continue reading 3 Ways to Create Valuable Product Partnerships

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