Web Scrubbing: Lots of Work. No Soap or Water Required

  • by Tom Larsen | Feb 05, 2014 |
  • Marketing |

I was online shopping on the site of a major retailer last week looking for a certain pair of shoes. A couple days later, the company’s customer service wrote to apologize, explaining the item I wanted was no longer in stock because it was last year’s model. I was miffed by what I saw as … Continue reading Web Scrubbing: Lots of Work. No Soap or Water Required

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3 Ways to Create Valuable Product Partnerships

  • by Tom Larsen | Oct 16, 2013 |
  • Marketing |

There are many products that sell nicely by themselves. It’s morning as the author writes this, so bacon comes to mind. Home sprinkler systems, chocolate bars and paper calendars are easily marketed as stand-alone products as well. Even if your product or service has the ability to soak up the limelight by itself, think about … Continue reading 3 Ways to Create Valuable Product Partnerships

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