Be relevant to the buyer
Every retailer fundamentally has 5 pillars to how they position themselves which in turn generates their traffic – Location, customers, product mix, service and price.
ReadEvery retailer fundamentally has 5 pillars to how they position themselves which in turn generates their traffic – Location, customers, product mix, service and price.
ReadThe internet makes it all too easy to sort by price and push decisions to be price based. I see purveyors of upmarket products continually shopping online for the “lowest price” and then being frustrated that some aspect of the “experience” goes badly.
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