Archives

Identify the opportunity first with everyone

• by Tom Larsen | Jul 15, 2015 |
• Marketing, Organization, Planning, Sales |

A good buyer is looking for products she can sell, not use personally. That means products that her Customers will want to buy. It’s about the money after all.

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Buyer fatigue – How to avoid it in the initial meeting

• by Tom Larsen | Jul 08, 2015 |
• Marketing, Sales |

If I am a buyer, I am exclusively thinking about the connection between your presentation and what the consumer will see in the store when they look at the packaged product.

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Founder as Presenter-OK: Founder as Salesperson-RISKY

• by Tom Larsen | Apr 29, 2015 |
• Planning, Sales |

By selling you ask questions. You want to learn how to serve this Customer, the retailer (not the consumer) to make money in the space.

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