Packaging – May be more important than your product

  • by Tom Larsen | Apr 22, 2015 |
  • Marketing, Product Development, Sales |

Here is the most important piece of advice I can ever offer – when it comes to packaging, hire an experience consumer packaging designer. Do the homework needed to know your likely shelf space location.


What I Learned at CES about Packaging

  • by Tom Larsen | Jan 18, 2014 |
  • Marketing, Product Development, Uncategorized |

It shouldn’t surprise anyone reading this that most of the exhibitors in the Eureka Tech Zone (startup section) at CES earlier this month were inventors and designers with little to no marketing experience. They were there to show off their brilliant innovations meant to save consumers time, money and delight them at the same time. … Continue reading What I Learned at CES about Packaging