Opportunity is in the Gaps

  • by Tom Larsen | Feb 08, 2017 |
  • Making Choices, Marketing, Planning, Product Development |

Opportunity in business comes from doing something, a service or product, that others are NOT already doing


Identify the opportunity first with everyone

  • by Tom Larsen | Jul 15, 2015 |
  • Marketing, Organization, Planning, Sales |

A good buyer is looking for products she can sell, not use personally. That means products that her Customers will want to buy. It’s about the money after all.