What I Learned at CES about Packaging

  • by Tom Larsen | Jan 18, 2014 |
  • Marketing, Product Development, Uncategorized |

It shouldn’t surprise anyone reading this that most of the exhibitors in the Eureka Tech Zone (startup section) at CES earlier this month were inventors and designers with little to no marketing experience. They were there to show off their brilliant innovations meant to save consumers time, money and delight them at the same time. … Continue reading What I Learned at CES about Packaging

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Entrepreneur: Are You a Planter or a Gardener?

  • by Tom Larsen | Nov 13, 2013 |
  • Operations, Organization |

After moving her family into their newly built home, Jane turns her attention to landscaping her yard. Her list is long: she needs trees, shrubs, a nice green lawn, the sprinkler system to keep it that way, uplighting, some decorative elements and a blueprint to tie it all together.  She finds a landscaping architect to … Continue reading Entrepreneur: Are You a Planter or a Gardener?

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Divide Your Labor and Prosper

  • by Tom Larsen | Oct 23, 2013 |
  • Operations, Organization |

Published in 1776, British philosopher Adam Smith wrote in The Wealth of Nations that labor is most productive when it is divided into simple, discrete actions. Even in the manufacture of simple products, such as a wooden chair, the division of labor improves productivity dramatically. The simpler the task to be performed, the more productive … Continue reading Divide Your Labor and Prosper

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