Ambiguity vs. Precision

  • by Tom Larsen | Feb 18, 2015 |
  • Marketing, Operations, Product Development, Sales |

Not sure? Find out by asking. Always take the time to learn and understand “terms of engagement” in any relationship, just as you might with a new friend.


Email does not equal a conversation

  • by Tom Larsen | Dec 10, 2014 |
  • Marketing, Operations, Planning, Sales |

When you want to get to a buyer or you want to step into someone’s space, you don’t want your very important message to be seen “at the recipient’s convenience” and seen through pixels.