Crowdfunding is no panacea

  • by Tom Larsen | Dec 17, 2014 |
  • Marketing, Operations, Organization, Planning, Product Development, Sales |

Lots of product developers are convinced that if they do a crowdfunding campaign of some kind at Kickstarter or Indiegogo, that their golden path to success will lay itself out before them. For many that turns out to be the yellow brick road to a meeting with the Wizard of Oz, whom we all know … Continue reading Crowdfunding is no panacea