Archives

Identify the opportunity first with everyone

• by Tom Larsen | Jul 15, 2015 |
• Marketing, Organization, Planning, Sales |

A good buyer is looking for products she can sell, not use personally. That means products that her Customers will want to buy. It’s about the money after all.

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Buyer fatigue – How to avoid it in the initial meeting

• by Tom Larsen | Jul 08, 2015 |
• Marketing, Sales |

If I am a buyer, I am exclusively thinking about the connection between your presentation and what the consumer will see in the store when they look at the packaged product.

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Email does not equal a conversation

• by Tom Larsen | Dec 10, 2014 |
• Marketing, Operations, Planning, Sales |

When you want to get to a buyer or you want to step into someone’s space, you don’t want your very important message to be seen “at the recipient’s convenience” and seen through pixels.

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