Identify the opportunity first with everyone
A good buyer is looking for products she can sell, not use personally. That means products that her Customers will want to buy. It’s about the money after all.
ReadA good buyer is looking for products she can sell, not use personally. That means products that her Customers will want to buy. It’s about the money after all.
ReadIf I am a buyer, I am exclusively thinking about the connection between your presentation and what the consumer will see in the store when they look at the packaged product.
ReadWhen you want to get to a buyer or you want to step into someone’s space, you don’t want your very important message to be seen “at the recipient’s convenience” and seen through pixels.
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