The Blog

Did you do all you could?

Posted by Tom LarsenJun 11, 2014 Marketing, Operations, Organization, Planning, Uncategorized 0 Comment

I hear “that doesn’t work for my business” all the time. Sometimes, this message is driven by stories within an industry. Sometimes this is driven by a past experience 10 years ago. Sometimes it’s something else. But, all the time, my role is to ask “how did you come to that conclusion.” And the answers from that question get very fuzzy.

In order to know whether something worked or did not work, one needs to evaluate the effort put into making it successful. You can’t simply make the claim you tried it and it didn’t work. Just because you did it, does not mean you did it as well as it could have been done.

Take a trade show. I often hear that certain shows “work” and other shows “don’t work” based on the one or two time experience of the exhibitor. When I query about what does a show effort look like, it boils down to put a bunch of stuff in a booth in an aisle of a show and talk to whomever walks into the booth.

A trade show is a temporary showroom in the downtown of an industry. Showing up with your stuff is the minimum that can be accomplished. Typically, that’s why the results are minimal as well. (Click here for my guide on how to do a trade show.)

As you evaluate what you have done, be very clear that you are evaluating the How you did it aspect. If you did not do “all you could” then your conclusion is not sound.

More importantly, if you did not do “all you could”, ask yourself why, and figure out how to do “all you can” next time. Better forethought creates clearer hindsight. Impulsive efforts can’t provide any valuable hindsight at all. If you have no valuable hindsight, you can never really no how you are doing.

Post a Comment

Your email address will not be published. Required fields are marked *

Related Posts

Change, Disruption and 2020 in Review

  • by Tom Larsen | 06 Jan, 2021 |
  • change, choice, disruption, pandemic |

Over the the past year, I largely wrote about change and disruption. I even had a blog about change in March, Pre-Pandemic. Change and disruption are inextricably linked which generally creates resistance to change because it creates disruption. Most people do not seek disruption. It is less predictable than status quo.This past year has been … Continue reading Change, Disruption and 2020 in Review

Read

Never Waste A Good Crisis: What if……

  • by Tom Larsen | 18 Nov, 2020 |
  • change, choice, disruption, pandemic |

We talk so much about disruptive technologies and how positive they are. We rebuild after disaster disruptions, often for the better. What if we treated COVID-19 as a disruptive technology or disaster?

Read

You thought you understood disruption

  • by Tom Larsen | 28 May, 2020 |
  • change, choice, disruption, pandemic, adjust, certain, disruption |

In the past, disruption in business terms was when a new entrant to an existing market was doing some aspect radically different. Airbnb was a new kind of lodging (instead of hotels/motels). Uber was a new kind of transportation option (instead of taxis/busses). Blockbuster and Netflix in their own ways were new ways to get … Continue reading You thought you understood disruption

Read

Subscribe