Category Archives: Product Development

What is Quality?

  • by Tom Larsen | Feb 26, 2020 |
  • Design, Making Choices, Marketing, Product Development |

This means quality is rooted in the expectations of the person making the quality distinction. Think about that for a second amongst all the quality reports or online rating systems…


Are You Holding Yourself Accountable?

  • by Tom Larsen | Feb 19, 2020 |
  • Making Choices, Operations, Planning, Product Development |

No one would dream of waiting until the day before the wedding to plan and invite the guests. Yet, we know from our own experience that millions of people wait until Christmas Eve to shop for Christmas day.


Make it simple

  • by Tom Larsen | Jul 19, 2017 |
  • Marketing, Operations, Planning, Product Development, Sales |

How good a job you have done making your processes simple for your people or your customers is determined not by how wonderful you think it looks from the inside. The quality of the simplicity is determined by the ease with which the user can get done what they need to get done for them to progress.


Opportunity is in the Gaps

  • by Tom Larsen | Feb 08, 2017 |
  • Making Choices, Marketing, Planning, Product Development |

Opportunity in business comes from doing something, a service or product, that others are NOT already doing


Process vs. Results

  • by Tom Larsen | Nov 11, 2015 |
  • Operations, Organization, Planning, Product Development |

The very first lesson in owning your own business is the sooner you can become results focused and stop being process focused, the sooner you can achieve the results that you so desperately want to create.


Time Saver: the item number

  • by Tom Larsen | Oct 14, 2015 |
  • Operations, Planning, Product Development, Sales |

Everyone from your customers, to your vendors, to your website, to your sales people, to the reports you create will be driven by item numbers and the item number sort.


It’s about Why

  • by Tom Larsen | Jul 01, 2015 |
  • Marketing, Operations, Organization, Planning, Product Development |

If you want to improve your outcomes, which most of us do, you need to understand why first, and then how.


Every day is new information

  • by Tom Larsen | May 27, 2015 |
  • Marketing, Operations, Organization, Planning, Product Development, Sales |

Every day, you have the opportunity to leave everything in your business just as it was yesterday, or to change it.


Packaging – May be more important than your product

  • by Tom Larsen | Apr 22, 2015 |
  • Marketing, Product Development, Sales |

Here is the most important piece of advice I can ever offer – when it comes to packaging, hire an experience consumer packaging designer. Do the homework needed to know your likely shelf space location.


Calendar equals commitment

  • by Tom Larsen | Apr 08, 2015 |
  • Marketing, Operations, Organization, Planning, Product Development, Sales |

People who have lots of stuff on their calendars achieve things. People who keep it in their head or in disparate places they don’t see every day don’t achieve as many things.