Category Archives: Marketing

You thought you understood disruption

  • by Tom Larsen | May 28, 2020 |
  • Design, Making Choices, Marketing, Operations, Organization, Planning, Sales |

In the past, disruption in business terms was when a new entrant to an existing market was doing some aspect radically different. Airbnb was a new kind of lodging (instead of hotels/motels). Uber was a new kind of transportation option (instead of taxis/busses). Blockbuster and Netflix in their own ways were new ways to get … Continue reading You thought you understood disruption

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Change is a Constant

  • by Tom Larsen | Mar 04, 2020 |
  • Design, Making Choices, Marketing, Planning |

This activity was almost entirely meaningless 25 years ago, yet now represents tens of millions of people doing things every minute of every day that were unheard of in 1995.

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What is Quality?

  • by Tom Larsen | Feb 26, 2020 |
  • Design, Making Choices, Marketing, Product Development |

This means quality is rooted in the expectations of the person making the quality distinction. Think about that for a second amongst all the quality reports or online rating systems…

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R.I.P. Navigation

  • by Tom Larsen | Feb 12, 2020 |
  • Design, Marketing, Planning, Sales |

Most websites lack the ability to guide a visitor to their destination and instead present a strip across the top of the home page that has lists of more pages where they MIGHT find more pertinent information relative to their visit

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6 Reasons It’s Time to Update Your Website

  • by Tom Larsen | Feb 05, 2020 |
  • Making Choices, Marketing, Planning, Sales |

Your site is compared to other sites not related what so ever to what you do. Not your competitors – the UNIVERSE. Like it or not, your entire business is….

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Your words last forever

  • by Tom Larsen | May 01, 2018 |
  • Marketing |

We all post and comment at Facebook or Linkedin. We all write emails and send texts to each other. We all comment on blogs and websites. All those words. Words, words and more words. And wherever your words go, they are copied and stored and very likely will last beyond your lifetime. Are your words … Continue reading Your words last forever

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Make it simple

  • by Tom Larsen | Jul 19, 2017 |
  • Marketing, Operations, Planning, Product Development, Sales |

How good a job you have done making your processes simple for your people or your customers is determined not by how wonderful you think it looks from the inside. The quality of the simplicity is determined by the ease with which the user can get done what they need to get done for them to progress.

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Who is your Customer?

  • by Tom Larsen | Jun 21, 2017 |
  • Marketing, Operations, Organization, Sales |

Making a great product is the minimum standard to be in business. Many founders and creators think that is the entire goal of the business. They are correct that this is the top priority. But,

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Opportunity is in the Gaps

  • by Tom Larsen | Feb 08, 2017 |
  • Making Choices, Marketing, Planning, Product Development |

Opportunity in business comes from doing something, a service or product, that others are NOT already doing

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Transactions vs. Relationships

  • by Tom Larsen | Jan 25, 2017 |
  • Making Choices, Marketing, Sales |

Shifting your marketing approach to creating relationships makes a transaction the natural destination of where a relationship goes.

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