Category Archives: Design

The New Website

  • by Tom Larsen | Feb 24, 2022 |
  • Design, Gratitude, Marketing, Sales |

Now that I’ve talked to business owners, I realize just how important my perspectives on defining the other person’s point of view in advance actually is.

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Never Waste A Good Crisis: What if……

  • by Tom Larsen | Nov 18, 2020 |
  • Design, Gratitude, Making Choices, Planning |

We talk so much about disruptive technologies and how positive they are. We rebuild after disaster disruptions, often for the better. What if we treated COVID-19 as a disruptive technology or disaster?

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You thought you understood disruption

  • by Tom Larsen | May 28, 2020 |
  • Design, Making Choices, Marketing, Operations, Organization, Planning, Sales |

In the past, disruption in business terms was when a new entrant to an existing market was doing some aspect radically different. Airbnb was a new kind of lodging (instead of hotels/motels). Uber was a new kind of transportation option (instead of taxis/busses). Blockbuster and Netflix in their own ways were new ways to get … Continue reading You thought you understood disruption

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Change is a Constant

  • by Tom Larsen | Mar 04, 2020 |
  • Design, Making Choices, Marketing, Planning |

This activity was almost entirely meaningless 25 years ago, yet now represents tens of millions of people doing things every minute of every day that were unheard of in 1995.

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What is Quality?

  • by Tom Larsen | Feb 26, 2020 |
  • Design, Making Choices, Marketing, Product Development |

This means quality is rooted in the expectations of the person making the quality distinction. Think about that for a second amongst all the quality reports or online rating systems…

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R.I.P. Navigation

  • by Tom Larsen | Feb 12, 2020 |
  • Design, Marketing, Planning, Sales |

Most websites lack the ability to guide a visitor to their destination and instead present a strip across the top of the home page that has lists of more pages where they MIGHT find more pertinent information relative to their visit

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