6 Reasons It’s Time to Update Your Website

  • by Tom Larsen | Feb 05, 2020 |
  • Making Choices, Marketing, Planning, Sales |

Your site is compared to other sites not related what so ever to what you do. Not your competitors – the UNIVERSE. Like it or not, your entire business is….


The Journey and the Golden Gate Bridge

  • by Tom Larsen | Jan 29, 2020 |
  • Gratitude, Making Choices, Planning |

This Bridge to me is the epitome of finding a creative and beautiful way to achieve numerous goals most people never think about. In this case


Cannabis from the Consumer POV

  • by Tom Larsen | Mar 20, 2019 |
  • Operations, Planning, Sales |

Recently I’ve been studying the cannabis industry from the consumer point of view. With decades behind me owning and managing consumer product brands, I was curious to see how


Integrity – A Cornerstone of Trust

  • by Tom Larsen | Jan 30, 2019 |
  • Organization, Planning, Sales |

The definition of integrity is generally the quality of being honest. I stretch the definition to “Do you and your business walk your own talk”? Are you doing what you say you will do, meeting the commitments


The Banana

  • by Tom Larsen | Dec 27, 2018 |
  • Gratitude |

Since I’m on a journey being here not home this week, I got to thinking about the origin and journey of this simple banana. At some point a farmer intentionally planted a banana tree in


Dodgers vs. Brewers – Red Sox vs. Astros – Really?

  • by Tom Larsen | Oct 12, 2018 |
  • Uncategorized |

Here we stand at the Final Four of Baseball version 2018. When Willie Mays was traded from the Giants to the Mets in 1972, my enthusiasm for baseball declined and I became an A’s fan. In 1994 with the baseball strike, I threw in the towel and said baseball is not for me. Imagine my … Continue reading Dodgers vs. Brewers – Red Sox vs. Astros – Really?


Person to Person, Real-Time Communication

  • by Tom Larsen | Sep 19, 2018 |
  • Making Choices |

Recently, I was driving my car with two passengers under age 30. Although there was no audio conversation in the car, they had a conversation via text. To be private? Nope. To be efficient. I


My definition of Independence is forever changed

  • by Tom Larsen | Jul 04, 2018 |
  • Making Choices |

Life doesn’t come with a manual, so if my sharing is insightful for you – awesome. I’m not a counselor, but, I tend to figure out processes that allow me to learn as I go. Since my current circumstance carries a good deal of emotionally charged experiences right now, I’m in particularly uncharted territory.


Your words last forever

  • by Tom Larsen | May 01, 2018 |
  • Marketing |

We all post and comment at Facebook or Linkedin. We all write emails and send texts to each other. We all comment on blogs and websites. All those words. Words, words and more words. And wherever your words go, they are copied and stored and very likely will last beyond your lifetime. Are your words … Continue reading Your words last forever


Wine Country Fires-Beyond the News Reports

  • by Tom Larsen | Oct 31, 2017 |
  • Uncategorized |

I studied natural disasters in college at Cal. As a  result, my awareness goes beyond the news cycle. For those that might ask, here is a way to look more closely at what it’s like when a firestorm disaster strikes.