Customers on the Dark Side of the Moon

  • by Tom Larsen | Oct 09, 2013 |
  • Marketing |

During the famous 1968 space flight of Apollo 13, Mission Control in Houston was unable to communicate by radio with the crew of the spaceship when it traveled around the dark side of the moon. This is similar to the voluntary approach businesses take with their customers, allowing communication with them to “go dark” between … Continue reading Customers on the Dark Side of the Moon

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