The New Website
Now that I’ve talked to business owners, I realize just how important my perspectives on defining the other person’s point of view in advance actually is.
ReadYour assets in the marketplace must be written and composed for the benefit of the Customer you want to attract. Our discovery practices create the identification and mindset of your potential and existing Customers achieving greater clarity and understanding for the outcome your Customers and your Business want.
Tom Larsen has spent decades designing communications, products, packaging and websites. The cornerstone of that effort has always been to embrace the needs of the reader, viewer or the Customers at the outset. When that is clearly understood, the journey can begin to create overall messaging and environment to move from their current position to the new one being offered.
Customer attention spans continue to become shorter and shorter. Getting right to the point, visuals that amplify, and navigation that anyone can understand is the key to creating trust. We all know as consumers that if we can’t figure out the communication, how can we trust the business.
From roots in B2B and decades in consumer products, Tom and his team bring you a communication style and look that will create trust and increase revenues.
Tom is the author of Beyond Your Successful Startup: Building a Business
Now that I’ve talked to business owners, I realize just how important my perspectives on defining the other person’s point of view in advance actually is.
ReadOver the the past year, I largely wrote about change and disruption. I even had a blog about change in March, Pre-Pandemic. Change and disruption are inextricably linked which generally creates resistance to change because it creates disruption. Most people do not seek disruption. It is less predictable than status quo.This past year has been … Continue reading Change, Disruption and 2020 in Review
ReadWe talk so much about disruptive technologies and how positive they are. We rebuild after disaster disruptions, often for the better. What if we treated COVID-19 as a disruptive technology or disaster?
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